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The mantra for many SEO companies has been “linking, linking, and more linking” that so many had lost site of the importance of marketing fundamentals. Clients are also more knowledgeable about SEO but a little knowledge is sometimes a bad thing and in terms of reporting tend to be focused on the amount of links gained rather than quality, relevant links and the user experience along with other ways of generating traffic and conversion.
We were recently asked whether W3C errors have a negative impact on Search Engine rankings and SEO.
W3C is a set of guidelines to which website owners and developers should try and achieve full compliance. W3C compliance ensures cross browser compatibility i,e those of you who do not have knowledge of the jargon that surrounds the web industry it will ensure that your website renders on all “browsers” which are the likes of the various Internet Explorer versions, Safari, Chrome, Firefox and so forth. It also tries to ensure accessibility for the disabled.
Now is this ever a bag of worms! But read on, perhaps taking the subject of search engine optimisation “failure” may help get some prospective on what to avoid.
SEO will not give instant results and search engine optimisation should form just one part of a much more expansive marketing plan alongside other forms of advertising and promotion.
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