Blog Archives


Simple Web Design Layout

You know, over the years I’ve written lots about web design, good web design, intuitive web design and more. Indeed often my mindset is that of economics and improving the performance of a business via a website, although this time I was thinking about the most simple approach to design for brochure sites.

To that end I have to bring to your attention to the very, very simple “3 block” concept. Now I’m sure those fabulous designers out there will yawn and tell me to think of a more interesting thing to write about, but in fairness there are youngsters and novices eh?

Ok, so you’re sure to think its much too simple, but bear with me here. Of course there’s space across the top for the (very) usual navigation to home, contact, about and more, but the top block will probably be a large image or even scrolling images of your product perhaps. Importantly though, don’t forget the speed of those scrolling images. Too fast and no-one can read them and you’ll need a call to action on each or its wasted.

Indeed each (and particularly the bottom two boxes) can include images, text, a sales message or any of the above, often navigating to a more detail about your products or services.

Importantly this most simple of design layouts is fantastic for a portfolio or a consultant business, so don’t knock “simple”Simple layout pciture-1





Simple layout pciture-3Simple layout pciture-2


How to Price Future Projects with Post Costing

A web designer friend of mine said on Facebook and I quote “Some people run a mile when you quote them £25k for a website. Others are just cool with it.”   Continue reading “How to Price Future Projects with Post Costing” »


Tips on Getting The Best Web Site

Web Design or Web Development- all encompassing words. Really, we have used these terms to mean just about anything to do with websites, but things have changed at an incredible pace to the extent where the creation of a complex interactive shop can be referred to as anything from web design to the new all embracing “digital marketing”. Continue reading “Tips on Getting The Best Web Site” »


Is Social Media Worth It?

Now there’s a provocative question! Continue reading “Is Social Media Worth It?” »


Google guidelines for Faceted Navigation and Infinite Scrolling

Having co-owned and helped to run (what is now commonly called) a digital agency, I recognise fully that there are issues with a large e-commerce site in knowing what is the best method for navigation and avoidance of duplicate pages. Frankly it’s a minefield and of course can affect those all important search rankings due to all the various filters such as high or low price, colours, sizes to name but a few. Continue reading “Google guidelines for Faceted Navigation and Infinite Scrolling” »


Are we alone?

Na! Not in the universe (although it’s a thought) but we have thought and several better informed more considered professionals have been saying for months that the (almost) manic swing from one SEO strategy to another is a big, big mistake but it  still keeps happening. Continue reading “Are we alone?” »


The opt-in or opt-out argument?

My Friday Soapbox…..

Parental control? Of course that’ll be clarified for you in a few years…

Do you (particularly those of you with children) listen with bemusement as Messrs Cameron and Co speak of the service providers offering “Opt-in” rather than “Opt-out” of parental controls (of adult content) Continue reading “The opt-in or opt-out argument?” »


Promoting your site to Google

It’s interesting to see so many professional agencies whose approach swings violently from one to the other. Continue reading “Promoting your site to Google” »


Getting the Sales!

I was intrigued to read recently an article extolling the virtues of design in marketing – I get the point, but what intrigued me was that I for one have been banging on about it for over 10 years.

The point is that all to often, when creating a website a client company will involve the world and his brother, even the mail boy gets his opinion(not that I have anything against mail boys), but in the mela of everyone trying to get their point across, somehow the point is completely lost. Continue reading “Getting the Sales!” »


Checklists-Paper or spreadsheet, manual or automated?

Checklists! The all-important last stop before a project goes live or goes onto the next stage of its creation. When we buy goods there is often a label  showing kite marks or adherence to quality controls so I’m sure these things and processes are common place.  The question however is; does a company get the best results by having such lists on a spreadsheet and automated system? Well I for one stand very firmly in the “no” camp! Continue reading “Checklists-Paper or spreadsheet, manual or automated?” »

  1. Pages:
  2. 1
  3. 2
  4. 3